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The requirements were clearly defined. As a global player, ANCA had to have a uniform brand identity that stands out, is modular and can be reproduced. Often it makes no sense (economically and ecologically) {…}
Corona has the world and especially the event industry firmly in its grip. We have all realised this in the last few weeks and everyone has to toughen up to get through. Some things are especially {…}
Don't get me wrong - I love the trade fair business. Creativity, planning, organising, construction supervision - getting your hands dirty - out of the office. Great.