ANCA is a thriving company with over 1200 employees and a worldwide leading manufacturer of CNC grinding machines, drive & control technology, sheet metal processing solutions, proprietary software, and automation solutions. The company was founded in 1974 in Melbourne, Australia, where it still has its headquarters today. ANCA exports its products to customers in over 45 countries. It has branches in the UK, Germany, Turkey, Italy, Poland, China, Thailand, India, Japan, Brazil, and the USA, as well as a comprehensive network of representatives worldwide.

where grinding technology meets innovation.

The GrindingHub, with its clear focus, international orientation, and contemporary hybrid trade fair concept, has become the new meeting point for grinding technology - by the industry, for the industry. With the strong team consisting of VDW, Messe Stuttgart, and SWISSMEM, industry and trade fair expertise were combined, resulting in the creation of the new industry trade fair on the modern Stuttgart trade fair grounds: The GrindingHub. ANCA kicked off with its new booth design, occupying a 435 sqm headstand at the GrindingHub.

Harmonious Fusion of Materials and Colors.

The booth we designed bridges the gap between the exhibition and hospitality areas in a balanced mix of materials and colors: metal meets clear lacquer-treated wood elements. The ANCA house colors black and red harmonize on a white background. In the front area of the booth ANCA exhibited 6 machines. In order to be able to present machine, software and end product in a concentrated way, we designed uniform working stations with an associated tool display for each machine. Visually separated on the left side of the booth as a highlight: the AIMS Area, a schematic structure of machine networking and monitoring. Within the booth we developed the TechTunnel - a guided museum experience of further software and product solutions from the ANCA world. In an iterative sequence of graphics, touch displays and exhibits, ANCA experts were able to guide visitors through future topics - supported by testimonials from existing ANCA customers.

at lofty heights.

Metal towers at various heights were receptacles for graphics and illuminated logos for long-distance impact, framing the booth infrastructure below. Above the exhibition area, 3 large logo cubes were hung corresponding to the skyline on the back wall of the booth.

a place of meeting and exchange.

The centerpiece of the hospitality area was the large bar with a 5 meter high shelf back wall. The bar itself was a meeting point for coffee thirsty people with a seamless curved wooden plate - of course from the stylish Italian portafilter machine.

discreet meeting.

A mix of bistro and living room furniture completed the cozy atmosphere in the hospitality area. ANCA had 2 meeting rooms available for confidential discussions. Here, too, we were able to continue the convincing mix of materials alongside usual meeting equipment.