POWERING THE FUTURE:
TRANE® at Data Centre World 2025
Client: TRANE® Deutschland GmbH
Event: Data Centre World
Location: Frankfurt
Service: 30 m² exhibition stand
Data Centre World 2025 in Frankfurt is one of Europe’s most important trade fairs for data centre infrastructure – bringing together hundreds of exhibitors, thousands of professionals, and a sharp focus on innovation, sustainability, and energy efficiency.
After successful collaborations like the grand opening of their new brand headquarters in Oberhausen and the 2025 company assembly, Trane® Deutschland GmbH once again chose to partner with FACE2FACECOM. – this time to deliver a high-impact exhibition presence that positioned the brand as a forward-thinking solution provider for climate and cooling systems in data centres.
PERFECT FIT: Cooling Solutions for the Data Centres of Tomorrow
As part of the global Trane® group, Trane Deutschland offers cutting-edge solutions in HVAC and thermal management – specifically designed to meet the complex needs of modern data centres.
Chillers, air handling units, and intelligent control systems took centre stage – aligning perfectly with the industry's current priorities: energy efficiency, reliability, and digital innovation. Unsurprisingly, the booth quickly became a go-to stop for industry professionals.
30 m² of Innovation, Interaction & First Impressions that Last
At a trade show, every second counts: the first glance, the first conversation, the first impression. For Data Centre World Frankfurt, we made sure our client experienced those perfect moments – again and again.
From the initial concept to on-site support and full execution – including catering logistics – we designed every element of the booth to showcase Trane’s brand, attract the right audience, and spark meaningful conversations.
A true highlight was the interactive VR experience, allowing visitors to virtually explore Trane's technology in detail. A touch monitor also invited guests to dive into current topics from AL-KO and engage in hands-on dialogue right at the stand.
The result? A modern, tech-savvy booth that didn’t just draw attention – it made our client shine.
The Result: A Cool Success
A well-crafted trade show presence that impressed – with a strong brand message, high visitor engagement, and impactful B2B interactions.
TRANE® successfully positioned itself as an innovative, future-ready player in the data centre sector. For us, it was another example of how smart booth design can become a memorable brand experience.
Experience Matters
As a long-time partner, FACE2FACECOM. knows Trane’s values and goals inside out – enabling us to deliver not just a booth, but a full experience:
From the initial concept to detailed planning and seamless on-site coordination.
The outcome? High foot traffic, strong leads, happy faces – and excitement for the next project together.
