Exhibition stand powered by muscle power – Peak Performance Products at FIBO

For over a decade, FACE2FACECOM. has been supporting the Peak Performance Products brand at FIBO – the world's largest trade fair for fitness, wellness and health in Cologne. This year, we were once again able to develop and implement a tailor-made full-service solution for the 100 square metre exhibition stand.

Trade fair concept with depth – and plenty of volume

FIBO isn't just loud, it's loud in the best possible way: full of energy, passion and athletic power. To attract attention in this environment, you need more than just a nice stand – you need a genuine brand experience. Our goal was to highlight the core elements of the PEAK brand: authenticity, proximity to the target group, professional competence and sales power.

The result: a well-thought-out stand concept with four clearly defined areas:

1. Stage & fan experience
Here, visitors got to experience PEAK athletes up close – at autograph sessions, photo shoots and exciting fitness talks with experts from the scene. In addition, those with sporting ambitions were able to compete directly with the athletes in interactive challenges – whether it was push-ups, pull-ups or other fitness exercises. Participation was rewarded with great prizes and created a great atmosphere and a real competitive spirit – in keeping with the PEAK brand.

2. Sales with drive
A large sales window offers direct access to the company's own nutritional supplements and protein bars. Fast, uncomplicated, brand-oriented.

3. Giveaway station
Several times a day, we open a separate distribution window for free T-shirts, drinking cups and other giveaways. The queue? Firmly planned. Because it's part of the show – and an expression of the audience's strong identification with the brand.

4. Business & consulting
In the quieter, secluded rear area of the stand, productive discussions with potential sales partners take place – away from the hustle and bustle, but right in the middle of the action.

Beyond Messebau – more than just full service

Our service does not end with the handover of the finished stand. Year after year, we also take on the task of researching and booking suitable gyms in Cologne so that the PEAK team can stay in top form during the trade fair. And sometimes even a FACE2FACECOM project manager trains with them – sore muscles included. We also take care of organising hotels for the entire team and the athletes – in good time, in line with the location and tailored to the needs of the crew.

Conclusion
A successful trade fair appearance thrives on the interplay of design, function and emotion. Together with Peak Performance Products, we were able to show once again in 2025 how powerful brand staging can be at FIBO – loud, lively, well thought-out. And as we all know, after the trade fair is before the trade fair: we are already in the midst of planning for FIBO 2026 and are already looking forward to another great year with our customer – in Hall 10.2 again, of course.