River
of Happiness
Client: HWACHEON Machinery Europe GmbH
Location: EMO
City: Hannover
Service: Trade fair stand 817sqm
HWACHEON is the oldest South Korean machine tool manufacturer. The company name is composed of 2 words: HWA means happiness and prosperity. CHEON stands for river. Today, the company is one of the leading manufacturers in the industry in terms of technology and quality. EMO is the world's largest trade fair for metalworking, at which FACE2FACECOM. also supports the exhibitor FFG.


A total of 10 turning and milling machines from 5 to 31 tons individual weight determined the front part of the exhibition stand. Through clever positioning, we were able to avoid some machines being less accessible than others. FACE2FACECOM. also acted as supervisor for machine delivery and communication with forklift and crane disposition in addition to the usual construction supervision.
At the back we implemented a Smart Solutions Area. In-house software for machine monitoring and maintenance could thus be presented in a separate area. The guests were entertained in the spacious and open lounge. Wooden floors and fresh grey tones in a mixed seating arrangement of bistro and living room atmosphere were rounded off by a warm lighting concept and large-format graphics. A 12.5 m² LED wall impressively staged image and product films from HWACHEON. 3 conference rooms offered an opportunity to retreat from the crowds of trade fairs.


