With a clearly structured, architecturally striking exhibition stand, TROESTER makes a strong visual statement. The presentation consistently translates the brand message “Excellence in Extrusion” into space, design, and function – visible, understandable, and tangible.

CLEAR BRAND MANAGEMENT
IN SPACE.

The trade fair stand is dominated by a powerful red color scheme that extends across all surfaces, elements, and sightlines. Large-format, suspended elliptical elements with integrated lighting structure the space vertically and ensure strong long-distance visibility.

The visibly placed brand claims and logos are readable from all directions and create immediate recognition. The design appears cohesive and linear without being overloaded. Rounded shapes, softly finished edges, and deliberate black-and-white contrasts loosen the strong color surface and give the presentation a modern, technically precise appearance.

BRAND IN COLOR AND FORM.

A central conceptual element of the stand is the deliberate use of color and brand form. The brand red, originally defined as a secondary color, is used as a bold signal color to generate maximum attention and clearly distinguish the stand from the trade fair environment. The intense color staging creates a strong visual experience, increases long-distance visibility, and makes the brand presence clearly identifiable even from afar.

The ellipse from the wordmark is consistently transferred into the three-dimensional space as a defining design element. It reappears in floor graphics that deliberately frame and visually highlight exhibits, in lighting and ceiling elements that structure the space and provide orientation, in graphic frames and wall openings that organize content, as well as in individually developed furniture and architectural stand components.

OPEN DESIGN FOR ENGAGING DIALOGUES.

The stand is designed to be open and actively invites visitors to step inside. Different zones—reception, discussion areas, presentation spaces—are clearly recognizable, yet flow seamlessly into one another. Standing and seating options at various heights support both spontaneous conversations and longer professional dialogues. The central reception area (“Welcome”) serves as a point of orientation and the first point of contact. From there, the entire stand can be intuitively explored.

EXHIBITS IN FOCUS.

Technical exhibits are placed prominently and clearly staged. Floor graphics and architectural framing direct attention specifically to the displayed components. The reduced environment ensures that machines and technical details remain visually at the center and that their functionality stays clearly comprehensible.

QUALITY OF STAY AS A SUCCESS FACTOR.

An integrated hospitality zone creates space for informal conversations away from the immediate trade fair activity. High-quality materials, custom-designed furniture, and a clear design language ensure a pleasant, professional atmosphere. The stand thus becomes not only a presentation area, but also a meeting point.