DIGITALIZATION CREATES CLOSENESS.
Client: Myneva
Event: Altenpflege 2026
Location: Messe Essen
Service: 105qm exhibition stand
For the trade fair appearance of myneva, one of the leading European software providers for the social and healthcare sector, we developed an exhibition design that consistently brings technology and people together. The goal was to make myneva’s digital expertise visible while spatially translating the values of trust, accessibility, and relief in everyday care into a tangible experience.
INVITING ARCHITECTURE FOR COMPLEX CONTENT.
The booth concept emphasizes openness, clear structures, and intuitive wayfinding. The architecture deliberately creates a calm, appreciative atmosphere—aligned with myneva’s aim of making complex processes simple and easy to understand.
CLEAR GEOMETRY FOR CLEAR GUIDANCE.
The trade fair design for myneva is based on a clear geometric layout that creates orientation and reduces complexity. The architecture dispenses with barriers and instead relies on clear zones that intuitively guide visitors through the stand.
CLEAR COMMUNICATION OF SOLUTIONS.
Core product and solution worlds from myneva were deliberately staged and visually clearly structured. Digital touchpoints, reduced graphic surfaces, and precise lighting design support the communication of the content and enable a quick entry into conversations
SPACE FOR EXCHANGE.
Through the clear zoning, a trade fair stand is created that enables both scalable presentation and individual consultation. The space supports different conversational situations in parallel and thus reflects myneva’s ambition to communicate complex digital solutions in a structured, understandable, and approachable way.
KEYNOTE SPACE.
As a striking centerpiece of the stand, a spacious lecture and presentation area with an integrated LED wall serves as the focal point. Software demos, use cases and short presentations are shown here on a larger scale.
The area is intentionally designed as a people stopper: visible, communicative, and flexibly usable. At the same time, the setup enables an agile format that can be adapted to visitor frequency and program items as needed.
WORK SITUATIONS AS THEMATIC ISLANDS.
A central component of the concept consists of several PC workstations, each dedicated to a specific work area of myneva – from care and support through administration to analysis and networking.
Each station functions as an independent thematic island and enables focused product demos in a personal atmosphere. This makes the spectrum of the portfolio tangible without overloading the space.
A TRADE FAIR PRESENTATION WITH SUSTAINABLE IMPACT.
The trade fair presentation by myneva shows how strategic exhibition design conveys brand values and achieves measurable results: high visitor frequency, qualified leads, and a clear positioning as an innovative, responsible partner for the social sector. The modular concept is also designed for long-term use and supports myneva’s growth throughout Europe.
